Understanding Commercials and Advertisements

The goal is to understand the purpose and use of an advertisement and teach the child to critically identify advertisements from an early age so to enable them to recognise cyber attacks afterwards.

STEP 1: Discuss with your children the use of advertisements and commerials in media in general. Explain to them that the purpose of each advertisement is to make you want to buy a product, click on the page, install a game etc

STEP 2: Observe as you are watching TV or a video clip the advertisements that are played during the programs and ask them if they can find the advertisement.                                                                                           

STEP 3: Teach them the difference between a TV program and an advertisement. Then ask them to show you an example of advertisment on TV as well as when the advertisment begins and when it ends.